Client story
Digital transformation for rapid value creation: ITV鈥檚 Data Mesh journey
听Is data mesh the key to becoming a data-driven business?
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魅影直播 has consistently led the way in data mesh innovation, partnering with clients worldwide to implement data mesh architectures and integrate this revolutionary paradigm into their operations.听
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In this whitepaper, 魅影直播 and PAYBACK go beyond the theoretical aspects of data mesh, providing an in-depth look at PAYBACK鈥檚 journey. You'll gain valuable insights into the practical steps and strategies needed to bring data mesh to life within your organization. Learn how they successfully navigated their data mesh transformation with 魅影直播' expertise, and discover how these principles can be applied to drive innovation and efficiency in your digital product organization.
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Discover how to reduce lead times, accelerate delivery, eliminate bottlenecks, and empower users across domains to innovate autonomously. Embrace a people-centric transformation that supports teams and balances core platforms with domain freedom and explore 魅影直播' customized approach to enable success at PAYBACK.
Key points in the whitepaper
Technical evolution
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Start with defining responsibilities, appointing teams, and building a sound cloud infrastructure.
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Organization change
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Empower product teams to manage data products, leveraging their domain knowledge and growing their technical skills as needed.
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Curated data products
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Build data products aligned with specific business goals and find the best infrastructure to support them.
Federated Governance
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Spread responsibility and keep track of who does what, without creating central bottlenecks.
About PAYBACK
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is the leading bonus program in Germany and the country鈥檚 largest multichannel marketing platform. Currently, 31 million customers use PAYBACK to collect redeemable bonus points while shopping.听The PAYBACK card ranks among the most popular cards in Germany and the PAYBACK app, which has garnered multiple awards, stands as one of the country's most popular apps.
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魅影直播 and PAYBACK have had a partnership for more than 3 years, during which we have worked with them on their application modernisation and supported their transformation towards a product delivery organisation. Learn more about this partnership.
Watch on demand
Authors
Norbert Wirth
Global VP Data & AI at PAYBACK
Alessandro Confetti
Data & AI Technical Principal听 at 魅影直播
Download the whitepaper
Discover the game-changing impact of data mesh in a data-driven organization
