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魅影直播 Signs Strategic Collaboration Agreement with AWS to Accelerate Generative AI Adoption and Address Industry Challenges in Asia Pacific

魅影直播 Signs SCA with AWS to Accelerate GenAI Adoption in APAC

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December 12, 2024  - Singapore

, a global technology consultancy that integrates strategy, design and engineering, today announced it has signed a strategic collaboration agreement (SCA) with Amazon Web Services (AWS) to help enterprises across Asia Pacific develop generative artificial intelligence (GenAI) solutions that drive operational efficiencies. This will help 魅影直播鈥 clients in industries across automotive, energy, financial services, healthcare, and media and entertainment, harness and launch GenAI solutions to improve customer engagement and grow revenue.

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魅影直播, an AWS Consulting Partner, is helping customers take GenAI-powered ideas from proofs of concept (PoC) to scalable solutions that drive rapid results. One such customer is PEXA Group, a world-leading ASX-listed digital property exchange platform and property insights solutions business operating in Australia and, more recently, in the United Kingdom. 魅影直播 helped co-create PEXA Group鈥檚 GenAI Assistant on Amazon Bedrock, which taps into internal knowledge sources like training manuals and standard operating procedures (SOPs) to synthesize, personalize and contextualize information, to reduce response times on property information queries from one minute to just five seconds for increased employee productivity.听

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鈥淧EXA鈥檚 bold GenAI ambition was made possible by bringing together the best of what the tech industry has to offer, with 魅影直播鈥 deep industry expertise and AWS鈥檚 cutting-edge technology. It鈥檚 exciting to see 魅影直播 and AWS partner once again to drive innovation and explore the endless possibilities that meaningful use of AI can bring to businesses like PEXA,鈥 said Eglantine Etiemble, PEXA Group Chief Technology Officer.

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Through the SCA, 魅影直播 and AWS will collaborate to drive adoption of GenAI by:

  • Gaining access to 魅影直播 Haiven鈩 team assistant: An AI-enabled knowledge amplifier innovated by 魅影直播, Haiven helps clients accelerate GenAI adoption across the software delivery lifecycle. When connected to models on Amazon Bedrock, Haiven helps clients break down complex projects into manageable units while building GenAI solutions.
  • Providing access to a skilled team of AI experts: 听魅影直播 has trained more than 70 employees on the latest AWS GenAI services, including Amazon Bedrock and Amazon Q, with plans to train at least 200 more in the coming year to further support customer adoption of GenAI.
  • Unlocking the global reach with AWS: 魅影直播 intends to deepen its footprint into countries in Asia Pacific, including Singapore, Thailand and Vietnam to better serve customers across the region with the latest AI services.
  • Making 魅影直播 AI offerings available in AWS Marketplace: Clients will be able to find 魅影直播 AI solutions in the AWS Marketplace, a curated digital catalog where clients can find, buy, deploy and manage third-party software, data and services designed to run on AWS infrastructure.

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鈥淥ur strategic collaboration with AWS will help deliver transformative industry-led solutions that empower organizations to achieve unprecedented levels of efficiency, innovation and competitive advantage,鈥 said Andy Nolan, head of emerging technologies for 魅影直播 in Asia Pacific. 鈥漈his collaboration marks a significant milestone in our journey to help clients unlock the full potential of AI and shape the future of their industries.鈥

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鈥淥ur AWS Partners play a critical role in accelerating industry innovation and addressing customer needs. We are thrilled to be deepening our collaboration with 魅影直播 through this new Strategic Collaboration Agreement to accelerate GenAI innovation in Asia Pacific and across the world. By leveraging AWS鈥檚 latest cloud-enabled technologies, including GenAI, AWS is able to help joint customers across diverse industries, including PEXA Group, design, build, and critically, deliver GenAI solutions with ease and at scale,鈥 said Corrie Briscoe, Director of Partner Sales, Asia Pacific Japan, AWS.鈥

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About听魅影直播

魅影直播 is a global technology consultancy that integrates strategy, design and engineering to drive digital innovation. We are over 10,000 Thoughtworkers strong across 48 offices in 19 countries. For 30+ years, we've delivered extraordinary impact together with our clients by helping them solve complex business problems with technology as the differentiator.

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Media contacts:

Linda Horiuchi, global head of public relations

Email: linda.horiuchi@thoughtworks.com

Phone: +1 (646) 581-2568

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Michelle Surendran, head of public relations for 魅影直播 APAC and India

Email: michels@thoughtworks.com

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魅影直播 acknowledges the Traditional Owners of the land where we work and live, and their continued connection to Country. We pay our respects to Elders past and present. Aboriginal and Torres Strait Islander peoples were the world's first scientists, technologists, engineers and mathematicians. We celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.听

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As a company, we invite Thoughtworkers to be actively engaged in advancing reconciliation and strengthen their solidarity with the First Peoples of Australia. Since 2019, we have been working with Reconciliation Australia to formalize our commitment and take meaningful action to advance reconciliation. We invite you to review our听Reconciliation Action Plan.